Featured in an article on TimesJobs on April 4, 2023, Ascendion’s Prakash Balasubramanian discusses how to become a master of craft, how mastering the craft helps employees, and how companies can build a culture of mastery.
Article excerpt:
“In the fast-paced world of modern business, achieving a competitive edge and gaining a foothold in the market demands expertly crafted software solutions. Unfortunately, the software ecosystems are teeming with thousands of subpar applications that are largely neglected by users after a single use or installation. These poorly engineered applications/software suffer from numerous issues, such as poor user interface and experience, security vulnerabilities, frequent crashes, and a propensity for bugs and glitches. In stark contrast, deeply engineered applications such as Google Maps, Slack, and Netflix have gained a reputation for providing exceptional user experience, scalability, reliability, and security. But what sets these beloved apps apart from the rest? The engineers responsible for designing and building them possess unparalleled technical mastery, creativity, attention to detail, and a deep understanding of software engineering principles. They are the ones responsible for creating what are known as killer apps, and it is no exaggeration to say that they are the killer apps.”
By Prakash Balasubramanian, EVP and Global Head – Engineering Practices and Delivery, Ascendion
Read the full article on Times Jobs